In the crowded field of companies who provide website design services, there are companies who will build you a website, and companies that will build you a web solution. A website is little more than HTML and images that tell your customers what you are, what you do, and where you are located. A web solution is a website that solves a problem for you – whether it be increased leads or sales, or improving your customer service. A web solution evaluates your needs first, and then builds the appropriate tool to help you achieve those needs.

Once you have your web solution in hand, the next step is to market it. Ideally, your website address should be featured as prominently as your phone number on the following items:

• Yellow Page Ad
• Stationary
• Company Signage
• Business Cards
• Answering machine message

Additionally, you can increase traffic to your website with organic search engine optimization techniques, or through online guerilla marketing (we’ll cover this in a later blog post).